I am passionate about the details of a design. Once it has made out of my sketch pad and into Photoshop I find it impossible to leave a design in a ‘rough’ state. Certainly I will ‘rough it up’ for a while, playing with ideas and treatments, but no matter how tight my deadline I just can’t bring myself to leave it unpolished. Every detail matters to me, and nobody is a tougher critic of my designs than me (which is why I have a love/hate relationship with most of them - well except for the those that I just hate).